Total e-commerce sales for 2002 were estimated at $45.6 billion, an increase of 26.9 percent from 2001. (US Gov) This figure does not include sales that have been captured by customers visiting a web site then later calling or visiting the proprietors place of business as may do.

Lets look at a car manufacturers web site. You cannot buy a car directly from the factory but you can read and view all of the details, options and find a local dealer where you can purchase your car. Cars sold in this manner are not added to e-commerce sales figures. GM reported $1,483,000,000 (yes billion) dollars in the 1st quarter of this year.

Can you afford to turn your back on an advertising avenue that:

• Reaches your customers 24 hours a day, 365 day a year.
• Can be updated as soon as your business needs require.
• Reaches customers that are already looking for your product or service.
• Can be a , brochure, catalog, interactive presentation tool or all of these.
• Costs less to run than print, radio or television and has the potential to reach the same number of people.
• Can be focused to a local client or/and up scaled to international coverage.

Briefly, a web site is the least expensive way for your business to advertise to either a local or international demographic. Unlike other advertising a web site can be updated on an on-demand basis. A web site never closes, your customers can learn about you and conduct business anytime and anywhere.